Right now, more and more people are doing their shopping online. With this trend expected to continue through 2022, it’s important to form a solid strategy for increasing your sales on online channels.
In the world of e-commerce, nobody towers above Amazon. The e-commerce giant has staggering control over the market, and it’s only getting stronger.
According to the reports, nearly half of all online shoppers start their product searches on Amazon. Only 34% jump on Google. That’s a huge difference. Isn’t it?
Although Google is still the “gateway to the internet” for many people, Amazon is becoming the “gateway to shopping” for an increasing number of consumers. What does this mean for retailers? If you want your products to be found by shoppers in 2022, you need to meet them where they are: on Amazon.
While forming such a strategy can seem daunting at first, we’re here to help. From subscribing to Amazon PPC services to choosing the right search keywords, there are several ways to boost your sales on Amazon.
Follow these steps, and you’ll be on your way to increasing your Amazon sales in 2022.
Find Right Keywords
First, you need to find the right keywords that your target customers use to search for the same products as yours. For example, if you’re selling travel accessories on Amazon, then you need to find the best search terms and keyword phrases for the same. You can do this by using tools like KWFinder or Ahrefs.
If you don’t have tools like Ahrefs or KWFinder, then you can use the Google Keyword Planner tool for free. Simply enter a phrase related to your product, and it will show more variations of that phrase as well as the search volume and CPC (cost per click) data for each one of them.
Write Quality Product Listing Content
Second, write quality product listing content using those keywords so people will be able to find your products easily on Amazon.com when they search for them using terms like “travel accessories.” This is important because if no one sees your product listing, then they won’t buy anything from you either!
Use High-Quality Images
High-quality product photos can help you stand out from the competition, get your products more clicks, and increase your Amazon sales. While most sellers already understand the importance of good product images, many don’t know how to take great pictures.
You should avoid using stock photos on Amazon. If you want to use stock photos, make sure they look very professional and match your brand image. Remember, product photos must be 1000 pixels or larger. Zoom capability is also recommended.
In addition to high-quality images, you must take pictures of your product from different angles. You can also include a video on your product page which shows how it works and how customers can benefit from it.
Run Sponsored Ads
The biggest benefit of selling on Amazon is that it will help you to build your brand without investing a lot of money. You can start with sponsored ads, as they will help you get a good investment return. You can also take the help of Amazon PPC service providers to craft ad campaigns at the initial stage.
Manage Your Inventory Well
One of the most important things that you need to consider while selling on Amazon is the management of your inventory. You need to ensure that you manage your stock well and maintain it properly. You can also avail of some services like FBA or Fulfillment by Amazon, as it will help you to manage your inventory well.
Try To Drive More Traffic
You cannot expect customers to visit your store if there are no visitors to the website. This is why you need to try and drive more traffic towards your store on Amazon. There are different ways by which you can do so; one of them being link-building campaigns, and another is by doing social media marketing.
You may have a great product, but if you do not get enough sales, situations can turn out to be bad for your business. To maintain a great business, you need to sell your products consistently, and the above tips can help you in this.