Is your business making full use of the social media marketing?
Well, it is high time that you should. After all, it is estimated that there will be about 258.27 million social media users in India by 2019 and 2.77 billion social media users across the globe.
It will be unwise to not reach out to so many people, right?
But, you need to carefully consider your social media content strategy. You’re not the only business out there trying to woo the audience.
Luckily, there’s no dearth of inspiration out there when it comes to ideas for social media posts.
Here are a few of Social Media Content Ideas that you can make use of.
1. New Product Announcement
Releasing a new product?
A simple announcement on popular social media platforms can really go a long way.
Whether you are launching a new car, opening a new restaurant or bringing forth a new cosmetic line, a photo with an attractive caption can do wonders.
You just have to announce and keep your audience interested.
Remember to choose a high-quality image for maximum impact.
2. Unique Ways to Showcase Products
Be as creative as you want when showcasing your products.
For instance, if you deal in selling clothes and want to attract your target audience, click pictures of your products in different, unique angles.
Or, you can show them in exciting ways that your audience can use or wear your products.
3. Re-post Customer Pictures
Source: Customer Experience Insight
Yes, this is a brilliant social media content idea.
By re-posting your customers’ pictures on your social media page, you will not just show your products in a new and unique way, but also appreciate your customers who posted about your brand.
These pictures show best how to use your product.
4. Ask Questions
Source: Machine Design
You want to engage your target audience, right?
There’s no matter way to achieve that than by asking them interesting questions.
The answers that you receive from your customers will provide you with important insights and information.
Audience will be engaged. Your brand will gain visibility. And you might get ideas for your next product line!
5. Sales for a Limited Time
Do you know why Snapchat is so popular? Or Instagram stories?
It is because they disappear after sometime.
This creates a sense of urgency and compels people to keep checking their apps for new updates. Limited-time sales somewhat creates the same excitement.
Teens spend 37% and adults spend 25% of their waking time on social media.
That might be the downfall of the society, but good news for your business.
This makes social media the ideal place for posting about promotions or sales.
What’s even better? A sale for a limited period of time or only for the social media followers.
If you have something to sell, include this as part of your social media marketing.
6. Behind-the-scene videos
Source: Dreamboxx Productions
Your audience is interested in what goes on behind-the-scene. In fact, more than you know.
You know, how people are always interested in getting backstage passes to a concert.
So, you can create videos showing what goes on into creating a product. Regardless of whether you make clothes, cars or promoting your new film, create behind-the-scene videos and most them on YouTube, Facebook or Instagram.
People will love it!
7. Short Videos
Videos are very popular across social media networks.
After all, people’s minds are more receptive to moving pictures.
Invest in creating videos for content marketing. They don’t have to be too long. Just make them interesting.
For instance, if you’re running a restaurant or you’re a food blogger, you can make short, yet tempting videos of the food items.
Sometimes even a close-up of a juicy chicken nugget being dipped in sauce is great.
8. Share articles
Social media is a wonderful platform to share information.
The information does not always have to be written by you. Though, it would be great if you can come up with a steady flow of evergreen content.
So, you can simply share interesting content on your page for your audience.
Just make sure that the content is relevant to your industry, target audience and it offers value.
9. Run Contests
This is a great way to keep your audience engaged and involved.
You can offer them some really cool prizes or some sort of incentives.
For instance, you can run a contest asking people to submit photos where they are using your products. Or, you can run a selfie contest for some social cause.
If not a photos, you can even ask them to create short videos and submit them to you.
The above-mentioned are some ideas for social media content that you can include in your social media planner.
Do you have any more suggestions? Feel free to give your suggestions in the comments section below.