Did you know that 91.5% of the average traffic share is generated by websites that are listed on the 1st page of Google’s SERP? This is just one of the reasons why SEO or search engine optimization is critical to the success of your website. Moreover, thanks to the advent of the Internet and SEO, advertising and marketing have become a level playing field between large, established companies and small businesses, especially in a country like India where the gap between the rich and the poor is extremely wide.
Budding entrepreneurs and small business owners in India no longer have to think of shelling out lacs and crores on traditional advertising and still fail to match the budget of big corporations. You can simply turn to SEO as more than 40% of revenue is captured by organic traffic.
But, when it comes to SEO, small businesses and even you must be facing a dilemma – to outsource or handle SEO services in India in-house?
Handling SEO in-house may seem to you like a better option because you’d assume full control of the activities, but it is very expensive. Your overhead expenses will simply go off the charts! It is also time-consuming as finding the right talent is not easy. You might have to constantly be in touch with a human resource consultant or get that in-house as well. Paying salaries, taking care of insurance, electricity bills, medical bills, bonuses and the list of expenses simply go on and on with an in-house team. You will also have to purchase the SEO tools and invest in latest resources. So, let’s just say that as a small business owner in India, you are not yet ready for in-house SEO.
So, what is your alternative? Outsourcing!
Here, take a look at some of the advantages of outsourcing your search engine optimization needs to an experienced agency.
# Cost-effective
Needless to say, outsourcing SEO will save you a lot of money. As already mentioned before, in-house team means having a physical location and paying rent, electricity bill, employee salaries, bonuses and so on. When you outsource to an SEO agency, none of this is your headache. In fact, you can run an online business with no physical location with the support of an expert SEO team. Just make sure to choose a firm with a proven record of success and one that has the capability of providing the highest quality services.
# Convenient and Less Time-consuming
The world of SEO is constantly changing thanks to Google rolling out one algorithm change after another. To truly stay on top, you need to constantly adapt, adopt and update your SEO strategy. This means spending a considerable amount of time in carrying out in-depth and thorough research. With experts to support you, you can save your time and concentrate on core areas of your business. The SEO professionals will make sure that your strategy is up-to-date and fetching you results.
# Opportunity to Leverage Subject Matter Expert
Many small business owners think that watching YouTube tutorials and reading blogs are enough to learn everything that there is about SEO. But, they cannot be farther away from the truth. If you think the same, you are making a grave mistake. Of course, watching videos and readings will give you an idea of the basics, but to rank well on the search engine results pages, you need to be an expert. You need to stay abreast of the latest trends and know the happenings of the industry. In fact, there are certain tricks of the trade that only an SEO professional who has been in the field for years will now. The professionals have tried and tested various methods, they have failed sometimes and succeeded at other times, and after that, they have reached a point where they can proudly call themselves SEO experts. By outsourcing your SEO needs, you will be able to leverage the expertise and experience of the professionals who have spent years acquiring them.
# SEO Services Plus Some More
If you choose a full-service digital marketing agency to handle your SEO requirements, you can expect more than just SEO services. Such agencies are generally capable of handling other aspects of online marketing like, running PPC campaigns, social media marketing, content writing and so on. So, instead of having to hire individuals to take care of your online marketing expectations, you get a trained team.
So, why are you still contemplating? Make intelligent use of your capital and invest in a long-term, fruitful partnership with an SEO agency.
Are you the owner of a small business? Do you have an in-house team or do you outsource your SEO needs? Share your experience in the comments below. Also, feel free to offer any tips, advice or suggestions that you might have.