When it comes to brands, peer recommendations and word-of-mouth are considered much more reliable to customers than anything else. Simply put, if your friends like a brand, you will too. However, it is not yet time to forget about mass advertisements as they do have massive reach. But, mostly use them for brand awareness because that they can achieve with great finesse.
Wondering why as many people as you’d hope are not purchasing your product? It is probably because you lack the personal approach. However, this definitely does not mean that you will directly engage with your customers and most likely, you can’t. What you can do is take help from social media influencers.
‘Influencers’ are individuals who have the power to sway the sentiments of the online audience in a specific direction regarding a business, brand, idea or person. There might already be people who are making or breaking the reputation of your brand and those that have the potential to enhance your popularity. In 2009, PepsiCo made use of social media influencers when they decided to revamp their entire brand. They sent the newly designed cans to selected bloggers who then blogged about it, which resulted in creating brand awareness. Not only that. The influencers even influenced the audience to have a favorable attitude towards the change. So, if you are launching a new product or giving your brand a makeover, here are the top 10 influencers on Facebook marketing trends in 2018 that you must know about.
Hailed as one of the top influencers in the online space by Wall Street Journal and one of the top 10 online marketers by Forbes. Neil Patel does not need any introduction. At the age of 30, he was recognized as one of the top among 100 entrepreneurs by none other than President Obama. Even the United Nations recognized him one of the top 100 entrepreneurs under the age of 35. He recently said that Facebook has a lifetime value and you can read about it here.
2. Rand Fishkin
Co-founder of Moz, he has co-authored the Art of SEO from the co-founded of inbound.org, O’Reilly Media. PSBJ named him on their 40 Under 40 List and his name also features in the 30 Best Tech Entrepreneurs Under 30 by BusinessWeek. Rand is particularly popular due to his Whiteboard Fridays, a video series. His thoughts can be read here.
3. Heidi Cohen
If you require marketing insights on social media, mobile and content marketing Heidi is your go-to person. Every one of her article provides useful and valuable insights, along with practical tactics and tips that you can easily implement with your current business and marketing plans. To get a clear idea, click here.
4. John Rampton
The founder of Due.com, Jon Rampton is a connector and serial entrepreneur. He has been on the list of the Top 50 global Online Influencers and acquired a top position. He has also been on the Top 10 Most Influential PPC Experts in the World. You can check out what he has to say about Facebook enhancement here.
14 years of blogging experience in his kitty, Darren Rowe is one of the well-known social media influencers. He began blogging as a hobby that later turned into a full-time commitment. He started ProBlogger and boasts of a massive number of followers. His actionable tips to get better results from Facebook might help you in crafting a result-driven social media strategy.
6. Shama Hyder
Shama Hyder is a woman with many talents. She is a web and TV personality, a visionary strategist for the digital age, the award-winning CEO of the Marketing Zen Group and a bestselling author. The Zen of Social Media Marketing has been authored by her and she is also a keynote speaker. Forbes included her in their 30 under 2015: Marketing and Advertising. Her views on Facebook algorithms and mobile users driving Facebok ad revenue are a good read.
7. Michael Brenner
The CEO of Marketing Insider Group, Michael was formerly the Head of Strategy at NewsCred and SAP’s former VP for Global Content Marketing. He is also a contributor to leading publications, such as Inc Magazine, the Economist, Forbes and The Guardian. He has co-authored The Content Formula. Michael is a frequent speaker at industry events on topics like, social business, marketing strategy, digital marketing, content marketing, personal branding and social media. You can read his latest blog about Facebook profile hacks or Facebook advertising tip for the success of your business.
8. Jay Baer
24-year old Jay Baer, is a digital expert and founder of Convince & Convert. He is an emcee and a global keynote speaker, a trusted advisor to dozens of brands, a New York Times bestselling author and an active investor in tech startups. His views on Instagram taking over Facebook can be read here.
9. Gary Vaynerchuk
Gary took over his family’s wine business and grew it to a $60million business in just 5 years. At present, he is running VaynerMedi and he is a prolific venture capitalist and angel investor. He hosts a show, called #ASKGARYVEE where you can ask him questions about entrepreneurship, social media, family businesses and startups. Read his latest blog here.
10. Kim Garst
Kim has an experience of online business-building for more than 20 years. She also has a dominant social media presence. The CEO of boom! Social Media Marketing, Kim has featured in Forbes’ Top 10 Social Media Women Power Influencer. Leader of a social media community that boasts of over 500,000 people, Kim has great ideas for small business owners trying to make it big on Facebook. If you need help with contest ideas, read here.
The above-mentioned are the top 10 influencers that you need to follow right now to grow brand awareness, reputation and drive sales through Facebook marketing. Is there anybody that you would like to add in the list? Please feel free to mention in the comments below.
Being a writer by passion and a digital marketer by professsion, I like to share my little knowledge with my readers to educate them more about the technicalities of the digital world.