Social media optimization or SMO is a form of online marketing involving the creation and sharing of
content across all social media platforms. In Kolkata, approximately 23% of young adults spend a
minimum of 2 hours every day on social networking sites, such as Facebook, Twitter, Google+,
Instagram and so on. Facebook alone was recorded to have 1,591,120 users across Kolkata in 2012. The
number of users from Kolkata has only increased since then as this social media networking site
celebrated 100 million Indian users in 2014. Even though among the 100 million users from India,
Delhi, Mumbai and Bangalore have the greatest number of Facebook users, Kolkata is not far behind
and have left Hyderabad behind.
The popularity of Facebook in Kolkata is closely followed by Twitter, Google+, LinkedIn and Instagram. From housewives to young adults, working professionals to retirees, everyone is hooked on to one or multiple social media platforms. In fact, even the rural areas boast of a large social media user base.
There are more than 3 billion social media users in the world today, which is almost half the global population. So, if you will implement a well-crafted social network marketing strategy for your business, you could be looking forward to getting connected with the entire global user base. Imagine half the population of the world interacting with your brand while you are sitting in Kolkata!
Access to social media sites has improved following the introduction of smartphones. Studies reveal that the traffic from mobile devices has increased significantly over the years than traffic from desktop and other devices. This clearly indicates that social media marketing tactics will have to be directed towards mobile users the most. Since social media networking sites are already optimized for mobile, you have one thing less to worry about.
Simple Pricing. No Hidden Costs.