When we talk about landing web pages, this is one of the most popular and common types of landing pages there is and the goal of this landing page is quite simple. It is to squeeze out simple relevant information from the visitor such as email ID and a name. We have extensive experience in creating squeeze pages for our clients and this is quite helpful because it will enable you to have your visitors' email IDs so that you can send out marketing emails to them.
If you have just started a marketing campaign and you want visitors to ultimately be your customers then you can either have them visit your main website and product page or you can have an intermediary page between the click to the link and the main website. This intermediary page is called the splash page. You can have anything on this page from any new product releases to any special discounts or any other events or anything you want. You can think of it as a digital hoarding to market anything.
LEAD CAPTURE PAGE
This is exactly what it sounds like, this webpage enables you to have even more information about your potential client because this kind of landing page can only be reached if the visitor shows enough interest in using your product. Perhaps you are a software company and you are offering a free trial, then you can have the potential client input very many details before they are finally allowed to download the free trial. This is also one of the most popular types of landing pages that we create.
"GET STARTED" LANDING PAGE
Perhaps you are a company that is offering a service or free software and you want your visitors to utilise this software properly because there might be a learning curve. In order to get around that learning curve, you can create a landing page that will be like a tutorial page. It will be the ‘get started’ page which will allow the visitors to be guided into the different features and also other products and much more and anything you want to guide them into. While this is quite effective, this is relatively something new in the industry that we are seeing but we are of course seeing an increase in service requests for creating this kind of a page.
CLICK-THROUGH LANDING PAGE
If you are someone who is trying to sell software or service online then you know better than us that it is not wise to directly ask for money from the potential customer. If you ask them to pay for the full version on the first landing page then that can get people demotivated and they might never return. However, the next best option is a click-through landing page that will allow you to display something like a ‘30-day trial’ or something free that will get the customer hooked on your service. We love creating click-through pages for our clients and have created dozens of them over the years.
"UNSUBSCRIBE" LANDING PAGE
This is the page that you never want your customers to see. This is the page that they will see when they are trying to unsubscribe from the email list for marketing emails. However, you can utilise the ‘unsubscribe’ page by keeping it simple for them to unsubscribe and perhaps giving them the option to unsubscribe to a limited number of emails. You can even have a special discount code just for them to stay on the email list. While this is not something that we love doing because it is where a potential customer leaves the email list, this is a service that we of course provide.
This is one of the most popular types of landing pages in the world and this is one of the most common types of landing pages that we create for our clients. These pages might look simple but this is one of the most optimised pages on your entire website. This is the page where the client sees different package options for different services. Usually, it is in the form of vertical columns. Usually, the pricing page has three columns with the first being a free version and the second being a pro version and the third being an enterprise version.
LONG-FORM SALES LANDING PAGE
This is one of the most traditional forms of landing pages that we create and this is also one of the oldest forms of landing pages which can have a very good effect on your business. We generally create this kind of landing page for companies with physical products because this kind of landing page is usually a long-form sales pitch. This page should contain every detail that you can find out about your product and this page should also have every kind of question and the answers to them about the product.
404 LANDING PAGE
Just like the ‘unsubscribe’ landing page, this is also a kind of landing page that you never want your customers to see but if they see it, it is because they have no internet connection or their network connection was interrupted by something. And that is exactly the time when they will be diverted to the ‘error 404’ landing page. Instead of having a page that shows nothing, you can have a page that can be an additional tool for lead generation or marketing.
"COMING SOON" PAGE
This is one of the most powerful landing pages out there because this kind of landing page has huge potential. This kind of landing page is used by everyone from small companies to multinational brands whenever they have to release something or they are going to announce something exciting. If you are going to start a new offer or if you are going to launch a new product then you will probably run a marketing campaign about that product. However, you are going to reveal that product on a certain date. Then you must lead your visitors to the ‘coming soon’ page. This kind of page sees huge traffic and there is a lot of potential on what can be done on this. We love creating ‘coming soon’ pages for our clients.
"THANK YOU" LANDING PAGE
And how could we forget the humble ‘thank you’ landing page! This kind of page request is generally done by our clients who are into software development or content sharing. This is the page that the visitor sees after they have downloaded something or after they have finished looking for anything they want from a website. It is generally after the visitor has downloaded something that they see the page thanking them for downloading it. This is a page of high potential because the visitor is happy that they were able to download something and that happiness can be utilised to showcase a few products or services.
These were some of the most popular types of landing pages that we create among the long list of landing pages that we create and have been creating for our clients for more than 10 years.