You might be wondering how on the earth is that possible? How can a blog topic improve domain authority? Well, this is 2018 and Google has become smarter than what it was, making it difficult for webmasters to rank a website. So, you should also start conceptualizing different ways to impress Google.
Blogging certainly is one of the most useful ways to earn backlinks. You can guest post and get a backlink from a high authority site or you can post a blog on your own website and get referred by other bloggers. But these are time-consuming ways and don’t have much certainty.
However, you can get high authority backlinks with more assurance just by doing a bit research before you start writing your next blog. Thanks to Backlinko’s link building techniques from outdated resources that explores broken links on a particular landing page or the backlinks of websites that exist no longer, leaving an opportunity for you to get a lot of new high-authority links. All you have to do is to inform the site owner about the broken link and provide him/her with a link that contains asimilar type of information and ask to replace the broken link with your live link.
Let’s check out the process here.
Find Useful Resources
There are a lot of web pages that get removed every year and finding the one that sells similar products or services as yours require a lot of research. To make it easy, you can search typing “helpful resources” + your service/product, “useful resources” + your service/product, “further reading” + your service/product and “additional resources” + your service/product.
Check Broken Links
You will get sites containing information regarding the products or services you are selling. Now check whether there are some broken links present on the landing page. To do this, you can add an extension like Broken Link Checker to your browser. It will highlight the links that are broken.
The above images show that there’s a broken URL (http://contentverve.com/seo-copywriting-13-tips-for-writing-content-that-ranks-2014/) on the page and it contents tips on copywriting techniques. So, you have got a topic to write. Now, if you want to approach the site owner, check the authority, backlinks and traffic to the site and shoot an email with your blog’s link.
Find Expired Domain
Now if you want to dig deeper and have more opportunities for backlinking, look for a domain that is already expired.
The domain (http://seoblackhat.com/ ) in the above images exists no longer. Now, the backlinks of the domain can be checked using a tool like Ahref. It would let us find the sites that still link the URLs of SEO Black Hat. Youneed to findthe sites that link to a blog post of the above site, develop a blog on a similar topic and approach the site owner to replace the link of SEO Black Hat with your site’s link.
Just make sure that the site you are about to approach has good D.A, P.A and traffic and you will be done with improving the domain authority of your site and thereby improving your SEO ranking.
Being a writer by passion and a digital marketer by professsion, I like to share my little knowledge with my readers to educate them more about the technicalities of the digital world.