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                   Epic social media fails by ‘big’ brands – and lessons they left behind!

Epic Social Media Fails by ‘Big’ Brands – and Lessons They Left behind!

Social media marketing has been around for more than a decade and yet, brands are still trying to wrap their heads. They’re still getting it wrong. Before you come to the conclusion that all brands are getting it wrong, be assured that there are some epic social media successes like, Mahindra Gusto #GoGustoRides, Amazon India […]


                   Top 10 Influencers on Facebook Marketing Trends 2018

Top 10 Influencers on Facebook Marketing Trends 2018

When it comes to brands, peer recommendations and word-of-mouth are considered much more reliable to customers than anything else. Simply put, if your friends like a brand, you will too. However, it is not yet time to forget about mass advertisements as they do have massive reach. But, mostly use them for brand awareness because […]


                   facebook marketing 2018

How to Use Facebook for Promoting Your Online Business in 2018?

Facebook is the largest social network in the world with more than 2.20 billion active users. On an average, it is reported that 1.45 billion people log onto Facebook daily. Facebook’s large database of users makes it the number one choice for marketers seeking to promote goods or services over the Internet. You can almost […]


                   6 social media marketing lessons from zomato

Zomato Shows the Way to Social Media Marketing. Take Note!

Launched in 2008 as a food discovery app, Zomato went on to revolutionize the way Indians eat. From helping foodies find new food joints to enabling online ordering (since 2015), the brand has some guts to defy all odds and rise up. Zomato’s presence through digital marketing continues to attract more and more people. Maybe […]


                   digital marketing trends 2018

5 Top Digital Marketing Trends in 2018 that You Must Know to Stay Relevant

Moving into 2018, there has been a shift in digital marketing. Brand new trends have entered the marketplace and to stay relevant, your business has to pay attention. The world of digital marketing offers fabulous opportunities in the form of advanced technologies to businesses looking to gain more visibility and user engagement. Do you want […]


                   digital marketing for travel agency

Why Travel Agencies Must Consider Digital Marketing?

In 2015, Reem Nasr has released a report on CNBC stating that the online travel industry is flourishing. His survey and studies further revealed that approximately 180 million people visited e-travel sites in a single month. You can read the full report here. Zoom to 2018, and who has the time to visit a brick-and-mortar […]


                   5 Ways to Lead Your Business to a Digital Age

5 Ways to Lead Your Business to a Digital Age

Over the past decades the advancement in the tech industry brought about major changes in many fields and digital marketing is one of them. Digital marketing is said to be a new approach to marketing. The key to good marketing has always been to reach the right people at the right place and in today’s […]


                   Digital Marketing for restaurants

Attention Restaurateurs, Café and Coffee Shop Owners! This Durga Puja Increase Footfall through Digital Marketing

I personally believe that digital marketing is extremely lucrative for boosting restaurant biz or any business related to food and drinks. As a matter of fact, before heading out to dine or eat a quick lunch, my friends and I always look up online to get as much information as possible about the place. Sometimes […]


                   Indians spend time on salon

Indians Love Spending Their Time in Salons and Spas – Are They Coming to You?

Yes, you read that right. The frequency at which consumers are frequenting salons have gone up to a whopping 2.5 to 3 times a month. Do you know that we are slowly inching towards the global average of 4 times a month? You can thank the rise of disposable income for this trend! Over the […]


                   grow your business with guest posting

Guest Blogging- Grow Your Business or Establish Yourself as a Credible Author.

If you haven’t guessed it by now, I am referring to Guest Blogging. Even though it’s almost as old as blogging itself, it is one of the most misunderstood Internet marketing tactics, albeit popular. Are you wondering – what is guest blogging? It basically refers to placing your content (blogs) outside of your own blog […]