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                   Epic social media fails by ‘big’ brands – and lessons they left behind!

Epic Social Media Fails by ‘Big’ Brands – and Lessons They Left behind!

Social media marketing has been around for more than a decade and yet, brands are still trying to wrap their heads. They’re still getting it wrong. Before you come to the conclusion that all brands are getting it wrong, be assured that there are some epic social media successes like, Mahindra Gusto #GoGustoRides, Amazon India […]


                   Top 10 Influencers on Facebook Marketing Trends 2018

Top 10 Influencers on Facebook Marketing Trends 2018

When it comes to brands, peer recommendations and word-of-mouth are considered much more reliable to customers than anything else. Simply put, if your friends like a brand, you will too. However, it is not yet time to forget about mass advertisements as they do have massive reach. But, mostly use them for brand awareness because […]


                   Why Should You Invest In Guest Posting in 2018?

Why Should You Invest In Guest Posting in 2018?

Once you are online, you need backlinks. And guest posting is one of the most beneficial sources to get in-content links. Still, it becomes difficult for the marketers to maintain the frequency of guest posting as it really takes a lot of time to get a link from a high authority site. But as the […]


                   How to Improve the Domain Authority of Your Site Just by Choosing a Great Blog Topic?

How to Improve the Domain Authority of Your Site Just by Choosing a Great Blog Topic?

You might be wondering how on the earth is that possible? How can a blog topic improve domain authority? Well, this is 2018 and Google has become smarter than what it was, making it difficult for webmasters to rank a website. So, you should also start conceptualizing different ways to impress Google. Blogging certainly is […]


                   future of web design

Ever wondered how the future looked like for web designers and developers? Here’s a brief outline

What crosses your mind when you hear the word ‘web’? In all probability, you would be thinking of a beautifully designed website providing you all the information that you need. Ever since the first website was launched by Tim Berners-Lee on 6th August, 1991, web designers and developers have evolved. While the first website was […]


                   Why has India emerged as a hotspot for businesses in need of SEO services?

Why Has India Emerged As a Hotspot for Businesses in Need of SEO Services?

The world has over 4 billion Internet users. Needless to say, businesses today cannot even hope to survive without a powerful digital marketing strategy. And among all the other digital channels, search engines are considered the most essential, thus, search engine optimization holds such a prominent position in any digital marketing strategy. What is SEO? […]


                   travel content writing

4 Do’s and Don’ts of Travel Writing to Keep Readers Hooked

Who doesn’t like traveling? Everybody does! But, in the daily grind of life, they forget to take a break. They need a little inspiration to hit pause, pack their bags and head out. And that inspiration can come from your writing! Travel writing is probably one of the toughest subjects to deal with. No, not […]


                   technology

5 Technology Trends Taking 2018 by Storm

Cars that need no help from humans and can drive themselves! Robots that take care of boring manual tasks! Yes, the high-tech lifestyle is here. Ready? Life, as you always knew it, is changing. Technological advancements have not only changed the way people interact with each other, but it has changed lives. So, without further […]


                   facebook marketing 2018

How to Use Facebook for Promoting Your Online Business in 2018?

Facebook is the largest social network in the world with more than 2.20 billion active users. On an average, it is reported that 1.45 billion people log onto Facebook daily. Facebook’s large database of users makes it the number one choice for marketers seeking to promote goods or services over the Internet. You can almost […]


                   6 social media marketing lessons from zomato

Zomato Shows the Way to Social Media Marketing. Take Note!

Launched in 2008 as a food discovery app, Zomato went on to revolutionize the way Indians eat. From helping foodies find new food joints to enabling online ordering (since 2015), the brand has some guts to defy all odds and rise up. Zomato’s presence through digital marketing continues to attract more and more people. Maybe […]