About

LXME operates in the financial services space, and like many growing platforms, needed its website to keep pace with the brand as it evolved — both visually and in terms of search visibility.

Background

LXME's website had gone roughly a decade without a meaningful redesign. It no longer reflected the brand as it stood today, search performance had room to improve, and the content management experience made it difficult for the team to keep the site current — particularly the portfolio section, which needed to be easy to showcase and update.

The Challenge

The challenge was to modernize a decade-old website end to end — improving SEO performance, giving the brand's visual content (particularly its portfolio) a proper showcase, and making ongoing content updates simple enough for the internal team to manage without developer support.

The Objective

• Redesign the website to reflect the current brand identity.
• Improve SEO performance across the site.
• Create a strong showcase for portfolio and visual content.
• Simplify content management for easy, ongoing updates.

The Solution

The team rebuilt the site with a modern design system and layered in SEO improvements across the site's structure and content. Particular attention was paid to the portfolio section, ensuring visual content had room to be showcased properly, while the underlying content management setup was simplified so the client's team could update pages and portfolio pieces without needing ongoing developer involvement.