About

Delia Group operates in the hospitality sector, where online reservations are a direct measure of how well a website converts interest into actual business.

Background

Delia Group's website needed a full redesign — not just visually, but functionally — with a reservation system integration and custom content built specifically around how the hospitality group presents its offerings.

The Challenge

The challenge was to redesign the UI/UX in a way that reflected the hospitality group's brand while integrating a reservation system robust enough to convert visitor interest directly into bookings, backed by custom content tailored to the business.

The Objective

• Redesign the site's UI/UX to better reflect the brand.
• Integrate a functional online reservation system.
• Develop custom content suited to the hospitality group's offerings.
• Increase online reservations and visitor engagement.

The Solution

The team rebuilt the UI/UX with a clear focus on guiding visitors toward reservations, rather than treating booking as a separate destination buried in the navigation. The reservation system was integrated directly into the new design, and custom content was developed to reflect the group's specific hospitality offerings rather than relying on generic templates. Milestones were tracked closely to keep the redesign on schedule.