About

General Motors is one of the world's largest automotive manufacturers, with a portfolio spanning multiple well-known vehicle brands. A company of this scale needs its digital properties to perform flawlessly — both in design polish and in technical execution — under significant traffic and scrutiny.

Background

The engagement centered on modernizing a GM website property, where the priority wasn't just visual refresh but tangible performance gains: faster load times, better search visibility, and deeper integration with third-party tools that the business relied on operationally.

The Challenge

The challenge was twofold — deliver a polished, well-designed UX/UI, and back it up with real technical improvements to page speed, bounce rate, and SEO, all while integrating external tools into the site without disrupting existing workflows. Post-launch, the site also needed ongoing support to keep it stable and improving.

The Objective

• Design a UX/UI experience aligned with GM's brand standards.
• Integrate third-party tools cleanly into the site's architecture.
• Improve page load speed, reduce bounce rate, and boost SEO performance.
• Provide reliable post-launch support.

The Solution

Think To Share's team worked through the design and integration phases with tight timeline discipline, treating deadlines as firm commitments rather than flexible targets. Third-party tool integrations were handled carefully to avoid friction with GM's existing systems, and performance optimization was built into the development process rather than bolted on afterward. Post-launch, the team stayed engaged to support the site as it matured.