technology

5 Technology Trends Taking 2018 by Storm

Cars that need no help from humans and can drive themselves! Robots that take care of boring manual tasks! Yes, the high-tech lifestyle is here. Ready? Life, as you always knew it, is changing. Technological advancements have not only changed the way people interact with each other, but it has changed lives. So, without further […]


                   6 social media marketing lessons from zomato

Zomato Shows the Way to Social Media Marketing. Take Note!

  Launched in 2008 as a food discovery app, Zomato went on to revolutionize the way Indians eat. From helping foodies find new food joints to enabling online ordering (since 2015), the brand has some guts to defy all odds and rise up.   Right market analysis by Zomato helps them to form a business […]


                   6 Reasons Why it is a Horrible Idea!

6 Reasons Why You Should Not Go for a Free Website

  Do a quick search on “How to make a website for free” on google. You will surely get pages of results offering you easy and quick information about best free website builders for small businesses.   The thought of getting a website for free is definitely tempting. However, think about it – what are […]


                   seo audit 2018

When did you last audit your website? Here’s why you need to carry out thorough SEO audit

  So, you want to develop an SEO strategy for your website that actually works? Not just you, everybody running an online business wants to have an effective SEO strategy in place capable of bringing in a lot of revenue. But, have you audited your website? Most people ignore this first step to crafting a […]


                   Why-Should-Sports-Fitness-Centers-Invest-in-Local-SEO

How to Increase the Membership of Your Sports & Fitness Centers through Local SEO?

  85% consumers are searching for local businesses online. Is your business among them?   The global healthcare and wellness industry is worth $81.2 billion and is hailed to be the next trillion dollar industry. So, it comes as no surprise if you want to or already have opened up a sports & fitness center […]


                   digital marketing for travel agency

Why Travel Agencies Must Consider Digital Marketing?

  In 2015, Reem Nasr has released a report on CNBC stating that the online travel industry is flourishing. His survey and studies further revealed that approximately 180 million people visited e-travel sites in a single month. You can read the full report here.   Zoom to 2019, and who has the time to visit […]


                   Artificial Intelligence

Is Your Job at Stake? Know If AI Means the Death of Manual Content Creation

Can AI (Artificial Intelligence) replace content writers for good? The possibilities are high! And you do not have to look too far in the future to find examples of how we are in the middle of an AI-invasion… literally! Augmented reality headsets and self-driving cars have filled consumers with a lot of excitement and for […]


                   Durga Pujo 2017: 10 ‘Barowaari’ Pujo Pandals That You Simply Cannot Miss

Durga Pujo 2017: 10 ‘Barowaari’ Pujo Pandals That You Simply Cannot Miss

Kolkata is where you need to be during Durga Puja. The celebrations have already begun – and how! Thanks to the 400 people who gathered to create the longest alpana or rangoli on the 1.4km stretch of the Lake Road, I am already in the ‘Pujo Pujo’ mode. With my shopping complete (Ok, maybe not!) […]


                   Durga Pujo Without Pet Pujo‼!…Is It Even Possible- (1)

Durga Pujo Without Pet Pujo‼!…Is It Even Possible?

You can tell me whatever, but I think Durga Pujo is not simply a Puja. It is a carnival. I think Durga Pujo is a festival that is much more relatable to the ecstatic spirit of Mardi Gras celebrated in New Orleans than to Navratri. It is a time when the entire metropolis comes to […]


                   Let’s Have a Knowledge Test on Durga Puja (1) (1)

Let’s Test Your Knowledge on Durga Puja (When and who started the tradition of Durga Puja in Bengal? What does the Banana Wife signify?)

When the entire nation celebrates Navratri, a 5-day long worship of Devi Durga emerges in Bengal. When and who started the tradition of Durga Puja in Bengal? What does the Banana Wife signify? Why the celeberation of Durga Puja called ‘Akal Bodhan’? – these are some of the things that most of us are not […]