Over the past decades the advancement in the tech industry brought about major changes in many fields and digital marketing is one of them. Digital marketing is said to be a new approach to marketing.
The key to good marketing has always been to reach the right people at the right place and in today’s digital era where people are glued to the internet for the maximum amount of time, digital marketing is seen to be a huge opportunity for businesses to reach out to their audience. With a plethora of digital marketing channels and methods to choose from it is equally important to have a thorough understanding and knowledge of different types of digital marketing methods one can opt before deciding one’s marketing strategy.
Here are some important Digital Marketing types:
1. SEO ( Search Engine Optimization)
On an average, a person uses searches multiple times. There are more than 3.5 billion searches every day on Google as search engine helps in discovering the right content. What SEO really does is, it optimizes the content or websites based on keywords to rank higher in search results in the search engines. SEO services thus play a critical role in helping businesses get discovered by the target audience. It remains the strongest type of digital marketing amongst all.
2. SOCIAL MEDIA Marketing
One of the most popular types of digital marketing has been social media marketing for a very long time. With the ascent of Facebook, Twitter, LinkedIn, Instagram, YouTube and numerous different stages have made an expanding commercial center where organizations can interface with gatherings of people. Getting engaged with the customers directly through various social media channels will most likely help to grow relationships and earn trusts, which ultimately is the best way to make a sale.
3. PPC (Pay Per Click)
Pay-per-click advertising is considered the short term marketing method where usually the marketer pays a certain amount of money for each click on a link to a website. Various display website along with search websites offer the opportunity for pay-per-click advertising.
Targeting audience through keywords, demographics, interests while having the freedom to schedule the ads is one advantage that PPC offers. PPC thus helps in driving traffic, generating leads or sales or even creating brand awareness.
The only difference between SEO and PPC is that SEO generates traffic for free and is about ranking higher on a longer term on organic search listings while PPC are paid ads that are paid to rank higher to appear at various places within the search results.
4. EMAIL MARKETING
Everyone owns an email account and are being checked multiple times a day on a regular basis. Hence Email can be an interesting way to reach out to a large number of people.
Email marketing proves to be an interesting way to keep the customers engaged by sending regular updates and promotional activities. Eventually, it remains the most cost-effective method of building credibility with the current customer base while attracting new clients at the same time.
5. CONTENT MARKETING
Content marketing services have been seen to be one of the most effective types of digital marketing. Content marketing is the process of using blogs, podcasts, social media sites and videos to create and share free valuable content with the goal of persuading the target audience to take profitable actions. The type of content shared should be unique and appealing at the same time that it caters the needs and provides solutions that the consumers look for. Effective content marketing provides an opportunity to be helpful to the consumers, which is very much the first step in creating a great relationship with the potential customers.
These are the few aspects of digital marketing. As important it is to understand the various digital marketing platform, it is equally important to analyze and choose the correct platform that works best according to the type of business and consumer requirements.