“Local businesses based out of Kolkata have reported an approximate growth of 60%, via online initiatives and digital presence, and Think to Share feels extremely proud to be a part of this fascinating journey“
Everything begins with ‘search’. We look up for information online, look for places to eat, places to shop and so on. So, it is safe to say that the starting of any online story begins with the search engines and this is what makes search engine optimization such a big player in the world of digital marketing.
Did you know that Google processes over 3.5 billion searches per day worldwide? Well, Kolkata having a population of more than 5.2 million, you can only imagine the number of searches that the search giant addresses from Kolkata alone! Therefore, it is safe to say that the city of joy has immense potential when it comes to boosting the market of online businesses.
Are you thinking of beginning your entrepreneurial journey with an e-business? Or are you wondering where your customers are even though you are spending a lot on inbound and outbound advertising? Think to Share has the solution for both – local SEO.
In order to reach the top and the masses across the 7 continents, you need to first connect with your local audience. And there is no better way to connect with those around you than tying up with a local SEO services provider like ours. We are Kolkata thoroughbreds and know exactly what you and your target audience want. We, being a fast growing digital marketing company can inject the very spirit of Kolkata whilst crafting SEO strategies for you so that locals spread your brand name through word-of-mouth advertising and you become viral in no time!
Local SEO – Why Do You Need It?
For a Kolkata-based business, there is nothing more important than reaching out to the immediate target audience around the business area or within the city. Growth and expansion will come naturally once you have been able to connect with your local customers. Through our well-crafted SEO strategies, you will be able to gain the following:
1. Brand awareness and reputation in the local marketplace
2. Enhanced reputation on the web space
3. Better revenue and profit, via more sales through the website
What are the fundamental requirements for local SEO?
Kolkatans are inquisitive by nature, but they do give chance to upcoming businesses in the city. But, for the people of Kolkata to provide you with an opportunity, you need to have an official business website. That’s not all! Your business website must comprise of your brand name, complete address, contact number, mail address and links to your social accounts.
Wondering about our local SEO strategies? Here, take a look…
Step 1: Getting to know you, your business and goals
Gathering as much information as possible about you, your business and objectives is our first and probably the most important step. We take great interest in building personal relationships with our clients and absolutely love lengthy conversations over a hot cup of tea or coffee! We treat our clients’ business as our own, and therefore, do not hesitate to go the extra mile to fully understand their needs. So, when you hand over your local SEO needs to our SEO company in Kolkata, India, be rest assured that your business is in safe hands.
Step 2: Website analysis and audit
The second step is SWOT analysis and preparation of an audit report. Before we begin to craft strategies, it is important for us to find out what are the strengths and weaknesses of your website. This will help our SEO specialists to have a concrete plan with which to move ahead. We do not believe in playing in the blind and we strongly believe that site assessment is crucial for the success of SEO. During this step, we will also act as SEO consultants and provide you with ideas and recommendations as to how you should proceed further with your SEO plans.
Step 3: Analysis of the competition
Scouting the opposition is the third step because without knowing who or what your business is up against, we will not be able to create a foolproof local SEO strategy. For example, if you are opening your online food delivery business, we will carry out an in-depth SEO analysis and research on all the other food delivery service providers within the immediate area or the radius that you are targeting. We will try to know their strategies and tactics. This way, your local SEO strategy will not include those techniques that your competitors have already tried and failed.
Step 4: Localized keyword research
Our fourth step is to find out geo targeting keywords. This refers to finding keywords that work best for the Kolkata market and not for anywhere else. Local keywords are going to help to being your business into the focus of the Kolkatans – who are your target audience. Since searches today have become increasingly location-based, using local keywords is going to help you to achieve a higher rank when users search for similar services offered by you with the location.
Step 5: Development of content and optimization
The fifth step is all about putting our best content writers to work! Now that we have the keywords to use and we know what your business is all about, it is time to craft interesting and intriguing content for your business that has a localized flavor. Our wordsmiths wield magic with words and are capable of selling your business to the discerning people of Kolkata like it was rosogolla!
Once the content is ready to hit the hearts of the finicky Kolkatans, our SEO experts kick-start the task of optimizing all the content for the search engines and not just for Google, but all the search engines – more leverage, you see!
Step 6: Create a Google My Business Listing
Google My Business listing is vital for getting the maximum local exposure. With your business registered there, you will appear on the search result whenever a user looks up for similar services offered by you. Our SEO specialists will create a listing for you. In case you are already listed, we will verify all the information and make sure that your listing is up-to-date. If there is anything that can hamper your business, it is wrong information on Google My Business.
Step 7: Classified AD posting, local review posting, social search optimization, blog commenting and the whole gamut!
Now that your website is optimized for the search engine, we have information-rich content for the intellectual Kolkatans to gorge on, it is time to build up some credibility! We do so by following various techniques including commenting on blogs that are relevant to your niche, posting classified ADs on various websites, posting local reviews on your behalf so that potential customers can trust you and so on. We also conduct social media optimization because more than 23% of young adults spend minimum 2 to 4 hours daily on various social media platforms.
Why Think to Share is Your Go-to Local SEO Partner?
- We are born and brought up in Kolkata. We know every pulse and vein of this city like the back of our hand. Helping you connect with the audience here is not a problem for us!
- Since we know the local market so well, our SEO specialists are capable of helping you create a dominant presence in your niche.
- We are an SEO marketing company in Kolkata with a dynamic, young and vibrant group of professionals. We are friendly, easily approachable and if you are coming from outside the city looking to set-up base in the city of joy, we wouldn’t mind giving you a tour, as well!
- Our local SEO services are priced fairly and in fact, you’ll find them way too affordable than what others are offering. This is because we want to grow with you and do not want to scare you with an exorbitant quote!
- We are competent in both organic and paid SEO.