So, you got into the field of photography to pursue your passion? Don’t worry, you are not alone. There are so many out there with a high-end DSLRs fulfilling his/her passion. It is only when you are thinking of turning it into a business is when you will hit your first road bump. But, do not let that discourage you. If you want something, you need to work for it and at this digital age, advertising your business has become easier than ever. So, do not give up.
You can do social media marketing for your business through the popular social media channels because that is the best way to constantly stay in front of your audience. It exposes you and your work to your target audience, peers and also, industry experts. Believe it or not, social media is an invaluable tool that can take you to places, if you can use it properly.
Since social media has become such an integral part of human interaction, it is the best place to capture the attention of the users and make them take a genuine interest in your picture-taking skills. But, which platform will be the best for you to showcase your talent?
Here, take a look at some of the important specifics about the most important and popular social media platforms. Then, decide for yourself.
With more than 1.44 billion monthly global users, Facebook is undoubtedly one of the most used social media platforms on the Internet. Studies reveal that an average user spends a minimum of 20+ minutes/day on this platform while being engaged in activities, such as liking, sharing, commenting and scrolling through status updates. With the largest demographics of this site being those aged between 25 to 34 years, it is really a great channel for budding photographers for interacting with their potential clients and building a relationship with them.
Instagram is a mobile photo-sharing application that boasts of about 300 million active users/month. The average post engagement rate of this app is a whopping 300% the rate of Twitter. Impressive, right? Since images are much more interesting and attractive than mere texts, it is really not much of a surprise that users are so hooked into this application. This platform already boasts of a high level of user activity and if you do not promote your photography here, it is certainly going to be a huge mistake.
Did you know you can sync Facebook and Instagram together? It’s something you can think about!
Over 81% of Pinterest’s users are female. So, if you advertise your brilliant photography skills on this platform, you are bound to get a lot of likes and comments. Oh and did I mention shares? If you can create a buzz on this platform, you will definitely be on your way to success.
A lot of photographers are under the impression that Twitter is not really their platform because the main asset of this site is text. Well, do not be fooled by such assumptions. If studies are to be believed, 37% of all the global Twitter users are most likely to purchase from brands or people that they follow. If you can organize your follower base and schedule your tweets, you can garger a really impressive number of traffic.
Periscope boasts of 10 million users and 1.9 active daily users. The demographics are from 16 to 64 years of age while much bigger share is captured by users aged 16 to 24. Since Periscope is a relatively new mobile application, advertising and marketing your photography business is going to be easier. There is going to be less competition and you can also go live from time to time.
To sum it up, pay attention to who you are trying to impress and what exactly you are trying to sell. You can either choose to market your photography business on any one of the above-mentioned platform or more than one. Whatever you do, do not forget to share your experience and thoughts on social media, giving new wings to the photography business.